Eva and Rachel unpack customer-centric innovation, where they spill the tea on innovation secrets. During this workshop at STRAT Europe they taught participants what goes into driving innovation in a scalable and customer-centric way. We dived into practical strategies to apply an evidence-based approach using existing (and new!) tools and methods in new ways. From problem validation, to brainstorming breakthroughs, to creating solutions; it was a whirlwind of creativity and new discoveries.