A great product alone isn’t enough; it must work as a viable business. This course guides you in shaping a sustainable business model around your solution, ensuring it aligns with market needs and creates value. You’ll learn how to test and refine pricing, positioning, and delivery strategies to validate not only that people want your product, but that they’re willing to pay for it. Through a structured approach, you’ll ensure your product fits the market while driving long-term growth and profitability.